S6 Favorite: The Pop-Culture Video Engine: Bootstrapping & Scaling ClassHook to Acquisition with Alexander Deeb

Alex Deeb was influenced by the education space early on. He had many teachers who inspired him through his life, and his parents pushed him to do well in school on order to obtain better opportunities. Along side of that, he is interested in equitable opportunities, which is a big driver for him in his professional ventures. He is passionate about helping learn about new opportunities. He grew up in Long Island, NY - so of course, he loves pizza. He frequents the local pizza house, which in his opinion is Stellas'. He gets 2 slices of regular cheese, with a coke - which is the only time he drinks soda.

One day, he and his friends got together to have a business brainstorming question. One of the questions that came up was how can you make videos searchable? Also, how can you improve engagement within schools, perhaps with popular media?

This is the creation story of Classhook.