S7 Bonus: The Offboarding Architecture: Weaponizing Cancellation Flows to Save SaaS Revenue with Rob Moore, Co-Founder & CTO of Churnkey

Rob Moore was previously on the Code Story podcast back in Season 2, when he was building Floom - a marketplace built to make monetizing SaaS products easier. Three years ago, he moved to London with his now wife, as they got married a few months ago. Another update is he enjoys studying philosophy and how people think... and he tends to find good insight from Seneca. He applies a lot of his learnings to his personal life, but also to his startup ventures.

Rob previously built a product called Waave. When their customer acquisition couldn't keep up with churn, they started building tools to help them figure out what was going on. They focused on a cancellation flow, and spent 6 months perfecting a tool that helped them fix their churn problem.

This is the creation story of ChurnKey.