S12 Bonus: Stripping Away Platitudes, Defining Clear Categories, and Storytelling for AI-Search Discovery with Marlena Sarunac, Co-Founder & Fractional CMO at The Company Advice

Marlena Sarunac is a first generation American, her family being from Croatia. She started her career at Mastercard, left to travel around Europe (before it was cool to do so), and then came back to join her first startup. During her travels, she figured out that she was truly an American, as she prefers the entrepreneurial pace of life. Her path has been in marketing, but she also has an engineering degree, which gives her a unique edge. Outside of tech, she is married to a chef, with a 2 year old daughter and a rescue dog. They live in Rhode Island, in the Bristol area.

Marlena and her now co-founder met at a prior company, and worked well together promoting that brand. The built a playbook, and always dreamed of starting their own thing to push those playbooks. The stars aligned later in life, and they decided to give it a go.

This is the creation story of The Company Advice.