S6 Bonus: Unlocking the Content Black Box: How Casted Monetized B2B Rich Media with Lindsay Tjepkema

Lindsay Tjepkema is married with three kids, living in Indianapolis. Her children are all boys, and she lovingly describes them more like bear cubs, that don't actually walk anywhere, they just kinda roll around and growl. They've been known to have many a family night playing Mario Kart or watching avengers movies.

Lindsay has been a B2B marketer for over 15 years. While working in the space, she wanted a platform to help her maintain, manage, and make the most of audio and video content made for her company. When she looked around for a solution, she couldn't find one. So of course - she and her co-founders decided to build their own.

This is the creation story of Casted.