S9 E25: The Incident Response Revolution: Overthrowing War-Room Chaos and Automating Slack-Native SRE Workflows with JJ Tang, Co-Founder & CEO of Rootly

JJ Tang grew up in mainland China, though eventually he came to the US for University and stayed. He found a job, started working and eventually, moved to Canada, as the entrepreneur ecosystem was quite friendly. He has worked for companies like Instacart, IBM and Cisco, gaining vast experience in a myriad of roles. But outside of tech, he is engaged to be married in 2025, and is big into road cycling. In addition, he has a dog named Nova, which his current venture centers their merch design around.

At Instacart, JJ started to build a tool for infrastructure monitoring. When he realized that building it was cumbersome, and nothing existed in the market, he decided to take one of the companies best SRE and start a company, building this very product.

This is the creation story of Rootly.