S7 Bonus: Cutting Customer Acquisition Costs: Turning Ticketing Data into Viral Referrals with Ashley Cline of Ice Cream Social

Ashley Cline was born and raised in a small town in Ohio. Her big dreams and aspirations led her to move to California and start her career in tech and marketing. She has always really enjoyed meeting people through direct networking. She has 2 kids, and she loves to get outside and enjoy all that sunny Cali offers.

Through her other company, Ticketsocket, Ashley began interviewing her clients about how she could help them get more money out of their marketing budgets. She began to pursue trying to figure out how to gamify registration, to incentivize people to want to bring their friends and family to events.

This is the creation story of Ice Cream Social.