S7 E26: The 40 Million SKU Bottleneck: Engineering an Algorithmic Ad Bidding Engine with Liam Patterson of Bidnamic

Liam Patterson has been an entrepreneur since the early days of his life. He was the kid that was selling sweets at school, undercutting the local store. He journeyed into e-commerce as he got older, continuing his entrepreneurial journey. Outside of tech, he is a runner and is into fencing. Recently, he completed his first marathon, after training for about a year. In regards to fencing, he started when he was a kid, and did it all the way through college - which is actually where he met his now co-founder.

Liam's prior business was a print on-demand company, which allowed locally printing and shipping. As they scaled that business, they came to be hooked on Google Shopping and started using off the shelf tech to manage the campaigns. They found them to be lacking, and eventually built their own - and it became their competitive advantage.

This is the creation story of Bidnamic.