S11 Bonus: The Autonomous Retail Bottleneck: Removing Machine Friction and Deploying Smart Sensor Fusion for Loss-Free Unattended Operations with Keren Fanan, CEO of MyOp

Keren Fanan doesn't come from a tech based family, yet has worked in tech for the last 15 years. She's not a developer herself, but has always been drawn to software in general, as in her words, software runs the world. She studied Industrial Engineering, but quickly moved into product roles, working for AT&T, Gett and Moon Active in the past. Deep down, she always wanted to found a company of her own. Outside of tech, she lives near Tel Aviv in Israel, and has lived there her whole life. Her and her 3 kids like to travel, go camping, and be in nature as much as possible.

Keren and her co-founders felt similar pains in the industry, all from different angles. No matter how good their ideas were, no matter the initiative, there is always a long process in software dev to bring it to life. This was especially true for non technical founders. They wanted a way to bring their ideas straight to production, without having to wait on the full life cycle.

This is the creation story of MyOp.