S7 Bonus: The First Benefits Placement System: Engineering a Shared Architecture for a $150B Industry with Shaheeb Roshan, Co-Founder & CTO of ThreeFlow

Shaheeb Roshan is a family man. He's been married 16 years and has a 10 year old daughter. It's his family that drives how he looks at the world - teaching his daughter how to swim and be safe in the water, and learning how to do new things. For example, he got into baking, which ended up into 13 cakes on his counter table (yes, I'm wondering my invite was too). The pattern for him is getting deeply interested in something, as there is always a system behind it.

Collectively, Shaheed and his co-founders had 10 years of experience supporting the employee benefits insurance space. On a regular basis, they observed the manual creation, editing and lack observability in the processes - aka, the lack of modern tooling to support the industry. They made the decision and committed to changing the face of the industry.

This is the creation story of ThreeFlow.